Michael Deaver

BOARD MEMBER

Mike is a dynamic leader with a rich background in public affairs, sports, entertainment, and events marketing. As co-founder of Live Strategies Group (LSG), he has directed significant initiatives, including the launch of the Tooele County tourism brand and the production of the 2018 Utah Solutions Summit, hosted by U.S. Senator Mike Lee, the DEA, and Utah Attorney General Sean Reyes. Through LSG, Mike has consistently delivered strategic branding and event management expertise to high-profile clients across various industries.

Before founding LSG, Mike served as Vice President of Development and Events for the Utah Sports Commission, where he was instrumental in securing and promoting large-scale sporting events in the state. Concurrently, he served as Executive Director of the Governor’s Special Initiatives Office under Governor Huntsman, overseeing critical state-level projects. Mike's tenure as Utah’s Deputy Director of Tourism saw him help launch the successful ‘Life Elevated’ campaign, managing a $50 million marketing initiative that positioned Utah as a premier destination.

Mike’s career has also included leadership roles in entertainment and collegiate sports. As Director of Sales for United Concerts, he secured naming rights for the USANA Amphitheater, and during his time as Athletic Marketing Director at Brigham Young University, he helped drive record attendance and sponsorship revenue. Beyond his professional endeavors, Mike is actively involved in the community, serving on the Pete Suazo Utah Athletic Commission, the Utah Golf Foundation, and several other boards. He holds a BA in Marketing Communications from Brigham Young University.